BETA BRAND MANAGEMENT
CREATIVE RESEARCH + BRANDING PROJECT MANAGEMENT
ABOUT THE PROJECT
Beta Brand Management (BBM) is a talent agency that specialises in representing celebrities for strategic marketing & advertising partnerships with brands around the world. For this project, our challenge was to design their brand, all through understanding their target audience (client and buyers) and the clients’ vision for their brand.
A brand that should be elegant, unique, intelligent and look top-notch, as well as have an aesthetically appealing and trustworthy visual communication.
With a market in which brands tend to look extremely traditional (serif fonts and minimal use of any imagery or graphics element), this project represents the best use of minimal looking fonts with intelligent use of imagery that represents differentiation and an innovative visual approach. —
Client Location: Los Angeles.
Creative Research and Project Management performed along with EAT's team.
*(weareeat.com) / Designer: Matheus Trevisan