VITAL

CREATIVE RESEARCH /  NAMING / BRANDING / CUSTOM WEBSITE / 
MULTI PLATFORM CAMPAIGN DESIGN / MOTION GRAPHICS — MANAGEMENT

ABOUT THE PROJECT

VITAL is a new holding from ARC Connected Health that is revolutionising healthcare worldwide.

Through their Vital Health Mod, in a few easy steps, you can measure your heart rate, respiratory rate, Pulse Ox (SpO2), heart rate variability, temperature, and for the first time ever: accurate blood pressure from your finger. 

Vital Health Mod is the first connected integrated multi-vital sign monitoring platform, which operates through a simple app on your phone.

For Vital, I’ve performed a full market analysis and creative research under the objective of coming up with a new branding and design strategy that would be able to differentiate them in the Healthcare Market. After the investigation, we’ve performed naming, branding and website projects, with the goal of creating and representing the best of two niche demographics wellness and chronic illness concurrently. 

By bringing a bold, innovative and high tech design approach, we have created a brand that can successfully speak with the healthcare industry (clinics and ambulatories) and regular people simultaneously. 

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Client Location: Los Angeles.

Creative Research and Project Management performed for EAT (weareeat.com).
Brand design: Gustavo Bouyrié | Website UI: Gustavo Panichi
Product design: Design Partners (IRL).

CREATIVE RESEARCH  &  PROJECT MANAGEMENT

Thanks!