RED BULL BATTLE GROUNDS

CREATIVE RESEARCH + BRAND DEVELOPMENT, GRAPHIC DESIGN AND MOTION GRAPHICS PROJECT MANAGEMENT

ABOUT THE PROJECT

Red Bull Battle Grounds is Red Bull's e-sports fighting game circuit, which back in 2016 was looking for a rebrand.

From assessing the business developer in the sales pitch to Red Bull in Los Angeles, managing a team of 13 people (2 researchers, 2 copywriters, 4 graphic designers, 1 product designer, 2 motion designers, and 2 print production stakeholders) from the marketing research, naming, branding and entire event production design (from signage, branded assets, trophy and interior design), to its successful launch.
All managed remotely with a geographically dispersed team.

The main strategy I’ve applied to make this 6 months project was to efficiently utilise our people resources in a way that our cross-functional team would work more closely and hence collaboratively, with the print production stakeholders and the client to optimise our deliveries' efficiency and timeframe. Making sure the team worked with agility and had all the resources needed to deliver our main products (print and digital designs) while respecting the vision, planning and product backlog was also a pivotal strategy applied to make this project overachieve the client’s expectations.

Moreover, Red Bull in Los Angeles is a pretty present and demanding customer and our timeframe versus the project size was quite tight; thereupon, our strategy was approached in an extremely fast-paced environment, which needed to be dynamic, flexible, and healthy enough to provide the creative team with enough space to not only be very effective and accurate but also (and most importantly) creative and innovative.

The main achieved results were:

1) a full design and print production delivery with 2 weeks in advance, which provided the client with enough time to make any smaller print and production adjustments prior to the event setting;
2) more than 500 event participants in 2016;
3) a new contract for an equivalent event project in the subsequent year: Red Bull Smash Gods and Gatekeepers;
4) since then, today, more than two thousand e-sports gamers and enthusiasts had contact with the brand, which is still used as the core brand for Red Bull Battle Grounds.

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Client Location: Los Angeles.

Creative Research and Project Management performed along with EAT's team.
(weareeat.com)