DOUBLE FORTE
CREATIVE RESEARCH + BRANDING PROJECT MANAGEMENT
ABOUT THE PROJECT
Double Forte is an independent creative communications agency which (back in 2017) was looking for a new brand design that would resonate with their personality and purpose as a company.
Under the challenge of reshaping this brand, my main challenge as manager and strategist was to make sure we would come up with a brand that would look fresh, and with a contemporary and approachable feel, without compromising their polished reputation, so creating a brand that would also look trustworthy and experienced.
The design, then, focuses on one primary idea that reflects on the duality of the project’s challenge: the word ‘Double’ was designed in a modern sans-serif font, while ‘Forte’ was designed in a handwritten font. This way, together with the key art that follows freehand designs to bring a human and personalised approach to their brand, as a team we’ve managed to make mention of what this brand represents: a fresh and contemporary service/approach performed by a highly experienced team.
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Client Location: San Francisco.
Creative Research & Project Management performed along with EAT's team.
(weareeat.com) Design: Bruno Moncada
