RED BULL SMASH GODS AND GATEKEEPERS

BRANDING / SITE SIGNAGE / BRANDED ASSETS / STAGE / DESIGN AND PRINT PRODUCTION MANAGEMENT

ABOUT THE PROJECT

Red Bull Smash Gods and Gatekeepers is a unique Smash Bros Team Tournament by Red Bull in Los Angeles.

THE TOURNAMENT
For the tournament, back in 2017, the 8 most potent Smash Bros players were selected. Players who have stood head and shoulders above all others as the Gods of Smash. They have won every tournament and only lost to each other.

Under the ambition of ushering in the next generation, these 8 Gods were tasked to select 3 disciples each to fight alongside them. These teams of 4 (3 Gatekeepers + a God) faced each other in a single-elimination, during the Crew Battles tournament.

THE DESIGN CHALLENGE
This project had the following objectives: designing the brand, key-art, and every piece of the tournament signage, including columns, stage, backdrops, and any branded asset present at the event.

In a team of excellent designers and illustrators, we’ve managed to create a global, transcendent and highly aspirational brand, while being true to Red Bull’s brand guidelines, and well-communicating with the target audience at the same time.

The design, a temple-sized logo with columns, brought a feeling of power and sacredness through its colours and shape, as well as through the god-like aesthetic, which can mainly be found in its “divine” complementary illustrations.

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My key activities included: Briefing and monitoring a team of 6 people, task completion verification, managing project updates across team members, schedule reporting, issue resolution, and risk management while being the lead contact for the customer for the project status.

Some of the achieved results:
1) Directed outputs of an across geographical boundaries team, ensuring the overall success of the project and effective use of resources.
2) High-quality design and production project delivered on-time, under budget in a dynamic and fast-paced work environment;
3) Over 1,600 event attendees.
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Client Location: Los Angeles.
Project Management performed along with EAT's team.
(weareeat.com)