MLG CHECKPOINT
BRANDING / MOTION GRAPHICS MANAGEMENT
ABOUT THE PROJECT
MLG Checkpoint is a broadcast channel by MLG, an e-Sports group by Activision Blizzard.
A brand that needed to be launched at BlizzCon 2017 (annual gaming convention held by Blizzard Entertainment).
Under this objective, we’ve designed and animated MLG Checkpoint’s brand, as well as their branded broadcast visuals in less than 3 weeks.
All through designing a logo that had a flair with MLG’s older brand, but that utilised the best of visual communication trends in the e-Sports realm.
From all the projects I’ve worked with, MLG Checkpoint had the most significant audience reach, with more than 500k viewers so far.
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Client Location: Los Angeles.
Project Management performed along with EAT's team.
(weareeat.com)